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News

MARKETECH APAC
marketech-apac.com

Duolingo brings English to Punjabi speakers with???Ullu Da Pattha??? via Talented & Calm Kaam

2+ hour, 13+ min ago   (306+ words) India – Duolingo has launched its new ‘Learn English from Punjabi’ course with the ‘Ullu Da Pattha’ campaign, using Punjabi culture and humour to make English learning more accessible and relevant to Punjabi speakers. Conceptualised by Talented & Calm Kaam, the campaign…...

MARKETECH APAC
marketech-apac.com

TBWA\Singapore, CARE Singapore make room for play in exam prep with???Rest Papers???

1+ week, 5+ day ago   (525+ words) Singapore — TBWA\Singapore and CARE Singapore have launched ‘Rest Papers,’ a pro-bono initiative that transforms traditional Primary School Learning Escape (PSLE) practice papers into playful breaks designed to support children’s mental wellbeing during exam preparation. The initiative aims to challenge…...

MARKETECH APAC
marketech-apac.com

What’s NEXT in Marketing: Bipasha Minocha on why scaling personalisation in education starts with empathy, not automation

1+ mon, 3+ week ago   (969+ words) As marketers race to deliver increasingly personalised experiences, the pressure to scale without sacrificing authenticity has become one of the industry’s biggest balancing acts. Nowhere is that challenge more pronounced than in education. Unlike transactional purchases, choosing a school is…...

MARKETECH APAC
marketech-apac.com

Future Creative Network redefines immersive play experience through Wonderlab’s Indonesia launch

2+ mon, 1+ week ago   (386+ words) Jakarta, Indonesia — Wonderlab has officially opened its doors in Jakarta, introducing what Future Creative Network calls Indonesia’s first immersive play destination designed to combine physical activity, technology, and interactive learning for children and pre-teens. Located at Senayan City, the new…...

MARKETECH APAC
marketech-apac.com

Apple debuts new Mac film series spotlighting Chinese student creativity across campuses

2+ mon, 2+ week ago   (254+ words) China – Apple has launched the latest chapter of its global Mac platform, “Great Ideas Start Here”, timed with the start of the college academic year in China, as millions of students begin university and a new phase of their academic…...

MARKETECH APAC
marketech-apac.com

Duolingo offers limited-time chance to revive lost streaks in new feature rollout

3+ mon, 4+ day ago   (367+ words) USA – Duolingo has launched a limited-time event allowing users who have lost their learning streak to recover it. As part of the initiative, learners who previously built a streak of 30 days or more can restore it by completing three lessons…...

MARKETECH APAC
marketech-apac.com

Duolingo turns mascot’s fake resignation into campaign generating 300+ job offers in China

3+ mon, 1+ week ago   (181+ words) China – Duolingo has generated widespread attention in China after a campaign featuring the fictional resignation of its mascot attracted job offers from more than 300 brands and evolved into a broader hiring initiative targeting young people. Created by Fred & Farid Shanghai,…...

MARKETECH APAC
marketech-apac.com

Singapore Navy challenges self-limiting beliefs in new women’s recruitment push

3+ mon, 3+ week ago   (437+ words) Singapore – The Republic of Singapore Navy is attempting to rewrite how young women see military careers—not through toughness or discipline, but through memory. In a new recruitment campaign developed with McCann Singapore, the Navy is targeting the self-limiting beliefs…...

MARKETECH APAC
marketech-apac.com

Jobsdb taps AI and character-led storytelling for new regional ‘Better Job Matches’ push

4+ mon, 1+ day ago   (365+ words) Hong Kong – Jobsdb by SEEK has launched “Better Job Matches”, a new integrated marketing campaign highlighting its AI-powered job search and matching capabilities, brought to life through character-led storytelling. Developed with Accenture Song and directed by Thai filmmaker Suthon Petchsuwan,…...

MARKETECH APAC
marketech-apac.com

Australian Loyalty Association launches education series on loyalty economics, AI and behavioural science

5+ mon, 6+ day ago   (459+ words) Melbourne, Australia – The Australian Loyalty Association has announced the launch of a new executive education series designed to strengthen loyalty and marketing leaders’ ability to respond to rapid shifts in consumer behaviour in an increasingly uncertain economic environment. Across global…...